The 10 best places to buy your kids swimwear this summer
Planning summer holidays with kids? Finding the right swimwear is about more than just cute prints – it’s about comfort, sun protection, durability and styles your children will actually want to wear. AND cute prints.
We’ve rounded up the best places to buy kids’ swimwear in the UK this season. From stylish UPF 50+ rash vests, baby swimwear, toddler swimsuits and baby-safe all-in-ones to fun, high-visibility prints perfect for beach days, swimming lessons, splash parks and pool holidays. We’ve included brands offering sustainable swimwear, long-sleeve rash vests for extra sun protection, and practical pieces designed for active children. As well as the prettiest and coolest styles for photo opportunities or more style conscious older kids.
From high-street favourites to independent designer brands, these are our top picks for the best kids’ swimwear for summer 2026.
1. Toastie
One of our first stops for stylish swimwear with excellent UV protection. Toastie offers pieces for babies right up to teens, older kids will love their cool colour block surf styles. Their baby and toddler swim onesies are available from 0-5 years and come in the sweetest gingham and ditsy floral prints with matching swim and sun protection hats - all with UV 50+ protection.
Discover the range
2. JoJo Maman Bébé
JoJo Maman Bébé has seriously upped its swimwear game. This cherry rash vest set (from £23) is available in sizes 6 month – 6 years, perfect for matching siblings. Made with UPF 50+ fabric, it blocks up to 97% of UVA rays. Matching hats are available too.
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3. Boden
Boden’s circus stripe swimwear is a summer favourite. Bright, playful designs with frills and bold patterns make them easy to spot on busy beaches. All pieces offer UPF 50+ protection combining style with practicality.
Shop Mini Boden here
4. Wheat
Wheat is a go-to for timeless Scandinavian style baby & children’s swimwear. From suits, all-in-ones and rash vests to essential cover ups like stripy terry hooded ponchos and beach and swim shoes – all in tasteful, tonal prints and with UV40+ /UPF40+ protection. Styles are available from baby right up to age 12.
Shop Wheat swimwear for kids
5. Konges Slojd
Konges Slojd can make any baby or kidswear item the most visually appealing it can be. Their swimwear is all beautiful – it’s impossible to choose favourites. But they also have the most stylish safety swim vests which are the perfect accessory when your little one is just starting to swim. The foam sticks inside the vest can be removed as your child gains confidence. And the cute designs mean kids love them too. As practical as they are beautiful.
Shop the pieces here
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More kid’s clothes this way…
6. Trotters
For a more traditional, vintage-inspired look, Trotters has the most charming swimwear. With bow straps, ruching and in the most beautiful Liberty floral print. This one is probably the prettiest swimsuit this summer. Though less about the technical performance.
7. M&S
For cute, affordable, reliable, everyday summer swimwear M&S is a win. Classic gingham prints and seersucker swim shorts – all made with their Sun Smart UPF50+ fabric that helps to protect against the sun’s rays; it’s quick drying, comfortable and endorsed by the British Skin Foundation.
Shop M&S kids swimwear here
8. Roarsome
Roarsome combines performance and sustainability, using recycled materials and UPF 50+ fabric. Their long-sleeved designs offer extra sun coverage, while bold prints make them fun for kids to wear. They have a full range of summer essentials from suits and shorts to ponchos and accessories. A great brand to invest in if you’re planning a lot of beach time this summer.
Shop here
9. Mini Rodini
Stand out from the crowd in Mini Rodini’s cool, bold swimwear. A great one for boys particularly – they’re more fun than the classic, timeless looks often found. Some pieces, though not all, feature UPF 50+ protection.
Shop Mini Rodini Swim here
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10. Petit Crabe at MamaOwl
This Danish brand focuses on simple, timeless styles that offer optimum protection. The UV pieces are comfortable, quick-drying, breathable and feature UPF 50+ which blocks 98% of all harmful UVA and UVB rays.
