You can now shop Konges Sløjd at John Lewis - here’s what we would buy
The wait is finally over. Konges Sløjd, the Copenhagen-based children's fashion phenomenon that has captivated stylish parents across Europe, has landed at John Lewis. Founded in 2014 by Emilie Konge Breindal, this Danish brand has built its reputation on creating timeless, sustainable pieces that combine Scandinavian minimalism with playful charm. With organic materials, GOTS certification, and designs meant to be treasured across generations, Konges Sløjd represents everything discerning parents seek: quality, conscience, and effortless style.
The collection at John Lewis showcases the brand's signature aesthetic-muted tones, whimsical prints, and pieces that work as beautifully for everyday adventures as they do for special occasions. Here are ten standout pieces that deserve a place in your little one's wardrobe.
1. Yvonne Fairy Dress
This enchanting piece captures everything magical about childhood. The Yvonne Fairy Dress features delicate detailing that makes it perfect for parties, photoshoots, or simply twirling around the garden. The thoughtful construction means it's not just beautiful, it's comfortable enough for all-day wear. It's the kind of dress that becomes a treasured memory.
Price: £82.45 - Shop Now
2. Magot Sequin Jeans
Who says denim has to be boring? These mid-blue jeans feature subtle sequin detailing that adds just the right amount of sparkle without overwhelming. Perfect for girls who want something special but still practical, these jeans pair beautifully with everything from basic tees to party tops. The quality denim construction ensures they'll withstand the wear and tear of active play, while the contemporary fit keeps them looking fresh.
Price: £59.95 - Shop Now
3. Remy Corduroy Trousers (Total Eclipse)
These rich navy corduroy trousers are a wardrobe essential for boys. The Total Eclipse colourway is sophisticated enough for smart occasions yet relaxed enough for weekend wear. Corduroy is making a major comeback in children's fashion, and Konges Sløjd's take on this classic fabric feels thoroughly modern. They're the kind of versatile piece you'll reach for again and again.
Price: £47.45 - Shop Now
4. Lou Bow Sweatshirt Dress (Off White)
This sweatshirt dress perfectly captures the Scandi aesthetic with its clean off-white hue and charming bow detail. It's the ultimate piece for effortless dressing. Comfortable as loungewear but polished enough for casual social occasions. The dress can be styled up with tights and boots or kept casual with trainers. This piece exemplifies why Konges Sløjd has become synonymous with elevated everyday wear for children.
Price: £52.95 - Shop Now
5. Foret Gingham Shirt (Green/Multi)
This delightful gingham shirt brings a fresh twist to a classic pattern. The green colourway feels current and sophisticated, moving beyond traditional pink and blue palettes. Perfect for boys who want something a little different, this shirt works beautifully for smart-casual occasions. Layer it over a t-shirt for everyday wear or button it up for more formal events.
Price: £47.45 - Shop Now
6. Lou Sweatshirt (Off White)
Sometimes simplicity is everything. This off-white sweatshirt from the Lou collection is a masterclass in understated style. The neutral tone makes it endlessly versatile - it pairs with virtually everything in your child's wardrobe. Made from quality materials that wash well and wear beautifully, this is the kind of piece that becomes a daily favourite. Whether worn for school, play, or cosy days at home, it delivers comfort without compromising on style. A true wardrobe workhorse.
Price: £47.45 - Shop Now
7. Gia Bow Dress (Pine Grove)
The Pine Grove colourway of this bow dress is absolutely stunning - a muted green that feels both sophisticated and playful. The bow detail adds a touch of sweetness without being overly fussy. This dress captures the essence of Konges Sløjd's design philosophy: pieces that children actually want to wear because they're comfortable, but parents love because they're beautiful. It's ideal for autumn and winter wear, working perfectly with tights and cardigans for layering.
Price: £44.95 - Shop Now
8. Holiday Cardigan (Buttercream)
This charming cardigan in buttercream brings festive warmth to any outfit. Perfect for gatherings, family celebrations, and creating special memories. The soft knit feels luxurious, and the classic cardigan silhouette means it works for both boys and girls. Layer it over dresses, shirts, or simple t-shirts for instant polish.
Price: £52.95 - Shop Now
9. Minnie Organic Cotton Leggings (Off White)
Every child needs quality basics, and these organic cotton leggings deliver just that. The off-white colour is refreshingly different from standard black or navy options, and the organic cotton ensures they're gentle on sensitive skin. Perfect for layering under dresses, wearing with longer tops, or pairing with the brand's sweatshirts for complete outfits.
Price: £23.95 - Shop Now
10. Long Sleeve Striped Polo Shirt (Spellbound)
This charming striped polo shirt is a perfect example of Konges Sløjd's ability to elevate classic pieces. The Spellbound stripe pattern brings a playful yet refined touch to this wardrobe staple, making it ideal for boys who need versatile options that work across multiple occasions. The long sleeve design makes it perfect for transitional weather and layering, while the polo collar adds a smart edge.
Price: £29.95 -Shop Now
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