All the things we love for newborn babies
Bringing a newborn into the world is an exciting and life-changing experience, but with so many baby products on the market, it can be overwhelming to know what you really need. This guide is here to help! We’ve carefully selected the essential items that will keep your baby safe, comfortable, and happy, without unnecessary extras. Whether you’re a first-time parent or looking for the perfect gift for a loved one, this guide will make shopping for a newborn simple and stress-free.
1. Lovevery ‘The Looker’ Playkit 0-12 weeks
Sensitive to light and sound, your newborn is already becoming aware of their new world. This Play Kit helps them build new brain connections with high-contrast images and black and white sensory mittens. It’s key features include; build new brain connections, process new surroundings and explore high-contrast images.
£80 - Shop now
2. Avery Row Caddy Organiser
The perfect addition to your baby changing station. Avery Row’s quilted nappy caddy has 2 outer pockets and 3 inner compartments, perfectly sized for storing nappies, creams and wipes. Handles make the caddy portable so your baby changing essentials can always be close to hand.
£44.00 - Shop now
3. Etta Loves sensory muslins
Did you know that when babies are born, their hearing is completely developed but their eyesight is not? Not a huge surprise really given how much there is for their little eyes to learn! Etta Loves is a sensory brand developed specifically to help babies' eyesight develop from birth onwards and they have some very, very smart products. I've got the full sensory play kit and have really enjoyed 'tummy time' with my newborn on her beautiful padded sensory mat. Are these items essential for a newborn? No, but. they make a really thoughtful gift.
Sensory muslins - £27.00
4. Carifit Leopard Print Carrier
Carifit, has launched an updated version of their much-loved carrier in Leopard Black. The Carifit Core comes with updated features including self-locating buckles and enhanced neck support, as well as the original racer back design and adaptable sizing making for a safe and comfortable experience. Carifit also offers an amazing app for new and expectant parents, which includes on-demand, personalised training plans, plus advice from GPs, nutrition and sleep experts, physios, and more. Founder Vern Hill also offers one-to-one carrier fittings through the app, ensuring you have the perfect fit when babywearing.
Shop now - £195
5. Avery Row Nursing Pillow - Riverbank
As seen in Glamour, settle in to feeding times with this pretty and supportive nursing pillow. It fits comfortably around your waist to provide a soft and snuggly place to lay baby and support you whilst you feed. Lean back and treasure those special moments in comfort!
The removable cover is machine washable and made from organic cotton.
£54.00 - Shop now
6. WHEAT 2 pack rib bodies
WHEAT’s long-sleeved basic bodies come in a soft organic cotton jersey with press buttons at the shoulder and crotch for easy access. The true unisex essential for your newborn’s wardrobe, to be worn on its own or as an extra layer underneath everyday clothing. The bodies either have press buttons at the shoulder or buttons at the neck for better comfort, when you are dressing your baby. The body also has press buttons at the bottom, which makes it easier for you to access your baby’s nappy.
Shop now - £44.95
7. Etta Boucle Nursery Chair
The Etta Boucle Nursery Chair offers a contemporary take on the classic nursing chair design. Its on-trend, off- white boucle detailing makes it a chic addition to any baby's nursery.
But it's not just about looks - comfort is key when it comes to nursing chairs. With deep padding, wide armrests, and a soft surface, this boucle rocking chair is designed for ultimate relaxation while nursing, rocking, or singing your little one to sleep. Plus, the gentle rocking motion can help soothe even the fussiest baby.
Crafted with careful attention to detail, Etta is a must-have for any parent looking for a stylish yet comfortable addition to their nursery.
Shop now - £499
The best of the rest - little treats for little ones
8. Bebe Organic Nature Blanket
Our newest signature patchwork blanket with lovely jacquard of branches, florals and birds is made from the finest 100% organic cotton in superior quality with cotton lace on the edges. Crafted to be gentle on the most sensitive skin; sized to snuggle your newborn and not-so-little-ones too. Perfect for gifting!
Composition: 100% organic cotton
€70,00 - Shop now
9. PEPA London Hand Smocked All In One 0-12m
This cosy newborn all-in-one features pink handsmocking detailing and a sweet peter pan collar. Made from 100% pima cotton, this super soft style is ideal for a baby’s delicate skin whilst also being hypoallergenic and extremely resistant to piling and fading. Made with 100% Pima Cotton and machine washable on a delicate and/or cool setting.
£75.00 - Shop now
10. OR Collective rental subscription
The OR Collective rental subscription is the perfect way to reduce overspend on clothes without any compromise on style. They stock all the cult baby and kids brands, from Marmar Copenhagen to bobo choses. And as a member you can rent and rotate the items as often as you like within your monthly subscription fee. Newborns grow ever so fast which can be a costly and time consuming chore - OR Collective reduce the stress, save the cost and save you space at home. With several awards behind them already, they’re a baby brand you need to know for that precious first year.
11. Sleepthru comforter
The Sleepthru comforter is a pleated baby comforter designed to mitigate any chances of suffocation when used for your little one by it’s clever scrunched design. Designed by an infant sleep consultant here in the UK after witnessing so many clients using blankets and muslins and as comfort items to help their babies sleep independently. The Sleepthru comforter uses pleated material so baby can nuzzle in without the risk of material going over their faces and getting caught around their necks. It contains no fur or buttons, so teething babies can chew without the choking hazards.
£33.00 - Shop now
12. Townhouse Co Blankets
ownhouse Blanket Co is a UK brand creating beautifully soft, heirloom-quality baby blankets designed to be treasured for years. The Lux Blanket was created out of frustration— the founder, Gemma, couldn’t find baby gifts that met her standards for luxury and craftsmanship, nor ones that truly felt like the keepsakes we cherished from childhood. So, she set out to create our own, ensuring every detail—from the classic satin trim to the perfect weight and softness—captured that sense of warmth, nostalgia, and enduring quality.
Shop now
13. Trek Tots™ Play Mat
The Trek Tots™ Play Mat is the perfect gift for parents with little ones from birth and beyond. It is a compact, durable and ultra-portable mat designed to give little ones a soft, safe space to play, wherever their adventure takes them. This portable play mat is the perfect addition to any organised parent’s travel kit as it can fit inside a suitcase or simply be chucked in the back of the car for sunny outdoors playdates. Once less thing to worry about as a new parent.
