Here’s everything we’re loving from the M&S Binky Felstead kidswear collection
This week Marks & Spencer announced the launch of a brand new Kidswear collaboration with TV personality, author and entrepreneur Binky Felstead; a limited edition collection of timeless styles for modern kids. Known for her authentic style and relatable approach to parenting, Binky brings her signature charm and family-first ethos to this stunning new clothing range.
The exclusive M&S x Binky Kidswear Collection blends playful prints, practical designs, and timeless style, all crafted with the quality and comfort that M&S is renowned for. Inspired by Binky’s own experiences as a mum of three, each piece in the collection has been thoughtfully curated with deeply personal designs. The range, which has also been designed with children’s sensory sensitivities in mind, features soft, breathable fabrics and gentle textures to place comfort and practicality at the heart of the collection.
Binky worked collaboratively with the M&S Kids design team to create the exclusive collection, intimately involved in every stage of the design process, this has ensured that each piece reflects her own parenting journey and experiences as a mum - from incorporating the sentimental phrases Binky & her kids share together, to drawing on her own knowledge of having a child with sensory sensitivities, every detail has been carefully considered.
We spoke to Charlotte Kewley, mum of three and stylist to discover her thoughts and top picks.
“It’s a charming, heritage-inspired kid’s collection - the kind you would usually find in luxury boutiques, but at affordable high street prices. The Borg jacket is so cute and fun - I would like it in my size!”
“The check dress is perfect for the festive period. And, available in sizes 12 months - 10 years which makes it a great option for matching with siblings.”
“The coats really stand out for an exceptional cut and excellent quality too.'“
Our editor’s picks you might not want to miss…
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